Being busy and being profitable aren’t the same thing. This interactive workshop takes Members beyond revenue to explore the operational and financial decisions that determine how much value their business creates. Using practical restoration-business scenarios, Members will see how changes in gross margin, labour utilization, estimating, billing speed, receivables, write-offs and cost control can have a significant impact on profitability and cash flow. The session will challenge Members to look differently at growth, understand the numbers that matter most, and identify where small improvements in their own business can produce meaningful financial results. The goal isn’t simply to build a bigger business, it’s to build a better, more profitable one.